Reasons Why Brazilian Bikini Popularity Grows.

 

The Swimwear, Swimsuit, Bikini, Beachwear and Resortwear market is projected to reach US$22.7 billion in value terms and 2.2 billion units in volume terms by 2022 globally. The market is being driven by the growing affinity for active and healthy lifestyle activities like swimming,  the desire to connect with nature and the strong preference for beach vacations.

The Brazilian Bikini industry represents a small segment of the domestic and the international apparel industry, but one that has hugely attained international recognition in recent years.

Brazilian bikinis are becoming more and more popular abroad and are showing a more and more sophisticated side over the time. The Brazilian sexy allure is going global and during the past year, several Brazilian fashion designers have received increased recognition abroad, including Berrydog Bikinis, Lenny Niemeyer, Triya, Agua de Coco, Aguaclara, Adriana Degreas, Sauipe, Lua Morena.Caffe, Alexandre Herchcovitch, Tufi Duek, Fauze Haten and Jussara Lee.

The Swimwear and Bikini market in the United States accounts for approximately 2% of total sales in the women's US apparel industry. For many years it was dominated by just a few well-known brands that were domestically producing their lines. Over the last few years, the domestic Swimwear and Bikini production has fallen and this decline is especially attributed to the growth of imported Swimwear and Bikinis.

Brazil is part of the group of countries that export Swimwear and Bikini to the United States. The Brazilian brands are becoming more popular in the American Swimwear as the sexy and more revealing bikini styles associated with Brazil have  gained acceptance and traction among the younger and more internationally savvy American consumer.  Expect this trend to continue and for bikinis to get even smaller as Designers like Berrydog Bikini's expand their offering and selection to include not only Brazilian Bikinis but Thong Bikinis, Micro Bikinis and even Sheer Bikinis.